ITAP lecture- week 6

Itap Lecture- Week 6

Production and Outcomes- Influences and Reactions

Interpretation

References- 1st-art-gallery.com, letsreadgreek.com, chilloutpoint.com,

Interpretation is how designers apply meaning within a message and use influences around them and around the world, so everyone can relate to it in one aspect or another.  One example I have found is focussing on the well known Aesop’s Fables, which the stories have remained unchanged for years.

The first images I have chosen were produced in 1912, so this suggests to us that at this time, limited variety of materials was a common occurrence. Only black ink has been used here, as well as it being very detailed. This was the norm and was before abstract and other eras developed.

Moving on from this, I have also found a website that has displayed and that shows an alternative element to show the quite traditional Aesop’s Fables in a more modern and comical way. It uses photographs, and some form of manipulation software to compose the image together. This is in contrast to the previous images I looked that, in terms of progression of technology and style and taste.  It brings the sometimes mundane stories to life and back into the 21^st century.

There are also many books that illustrate these well known fables for children, in which a cartoon style approach has been applied.

With each different type of interptretation seen above, the audience, and the time or era in which it was produced all affect their appearance, and style.

Delivery

References- culture24.org.uk, news.bbc.co.uk, jennirope.com, yespleaseblog.blogspot.com

The delivery of a piece or series of work can be crucial to promoting a designers work to the public eye and prospective clients. Especially for young and new designers in the business, it is a stepping stone to putting their work out there. And also by choosing different media, it is bringing a fresh look out onto the work. This could be in the form of textiles, shop windows, as well as designing for well known brands, like supermarkets or banks.

I have found a couple of designers who have used shop windows as a canvas for their art. Matt Mellor, who entered a local competition, in which artists design and create artwork for empty shop windows in York.  He also has a blog showing all his latest works, which almost every designer has in this modern society to communicate their work to everyone around the world, and locally. A Blog is essential for future clients and so on, but another form of media should be used to ensure maximum publicity to deliver you work to the people.

Napa illustration is a company who help up and coming illustrators to showcase their work, as well as working together with fellow art minded people. This can be delivered in the form of galleries, posters, and shops windows, in which I have focussed on. They have simply used marker pens on the windows to create their artwork, which is very effective and has a charming hand rendered quality.